Janna Systems, the leading provider of enterprise e-business Relationship Management (eRM) solutions for the financial services industry, today announced that J.P. Morgan has chosen Janna's Enterprise eRM to support sales and marketing to millionaire investors. Morgan will deploy the multi-channel solution to enhance client acquisition and increase sales efficiency and effectiveness.
“We chose Janna because we wanted rich web client support, enterprise scalability, and powerful campaign management,” said Kerri Bradin, controller at Morgan.
William Tatham, president and CEO at Janna, said: “We are delighted to be selected as the eRM solution for client-facing professionals at J.P. Morgan. We look forward to applying our technology and expertise in order to deliver an industry leading enterprise relationship management solution.
Morgan will be able to roll out marketing campaigns, which are expected to lead to higher client acquisition, customer satisfaction and improved retention rate.”
Morgan is a global financial firm that has built an international reputation in serving the needs of corporations, governments, institutions and individuals. The firm manages $350 billion in assets for defined benefit and defined contribution plans, proprietary mutual funds, third party mutual funds, and high net worth individuals. The firm has US private banking offices in New York, Philadelphia, Palm Beach, Dallas, San Francisco, Los Angeles, Silicon Valley, Chicago, Washington D.C., and Wilmington, Delaware and will be expanding into 10 new cities in 2000.
Janna's web-centric approach represents a significant advance from traditional CRM. Enterprises implementing Janna's eRM solutions can exploit the capabilities of the Internet, allowing online collaboration, personalised e-commerce and sharing of information with customers.
Headquartered in Toronto, Canada, Janna has sales offices and partners worldwide.