Lloyds TSB looks to CRM for opportunities

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One of the UK’s leading financial services organisations, Lloyds TSB, has selected PrimeResponse to identify opportunities within its customer database, and reduce attrition.

Igor Andronov, group IT director for Lloyds TSB, commented: “PrimeResponse demonstrated a flexible solution which can be integrated into our CRM architecture, allowing us to implement campaigns targeted to increasingly specific groups – a great benefit to our customers.”

Allen Swann, president of international operations for PrimeResponse, commented, “Our solution will assist Lloyds TSB to create a total customer loyalty programme which is essential in the highly competitive financial services marketplace.”

With [email protected], marketers can create sophisticated direct marketing initiatives that span traditional channels (direct mail, call centres and advertising) as well as the web, e-mail and wireless.

Other PrimeResponse customers in financial services include Advance Bank, Alliance & Leicester, The Associates, Bank of Scotland, BankWest, BCP, Banco Popular de Novara, Bank of Ireland, Bank West, CIBC, Chase Manhattan Bank, Credit Suisse, Deutsche Bank, DLJdirect, Quick & Reilly, Royal Bank of Scotland, Lloyds TSB, NatWest Credit Services, Open Bank, Provident, Republic, and UBS.



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