MyCustomer.com has launched the latest in its ongoing series of ebooks, this time focusing on how to select, implement and optimise your marketing technology.
This dedicated guide to marketing automation, collates insight, expertise and advice from the pages of our website and from extensive interviews with some of the leading lights in the world of marketing and IT.
Across seven chapters, the ebook shares expert advice to help your organisation get to grips with marketing technology, from adopting a more strategic approach to marketing automation and choosing a solution, to encouraging an appropriate culture and measuring your success.
The ebook is designed to be the perfect guide to using technology to achieve your marketing goals.
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 15 years, including Internet Works, CXO magazine and Business Management. He joined Sift Media in 2007.