Master of spin challenge for young PR wannabees
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IT agency Lewis is launching a competition to find the best student brains in PR. The competition challenges students to create a good story from a difficult situation.

Entrants are required to choose a well-known dot-com, and write a positive story on the company from the point of view of the PR exec handling the campaign. The work should be in the form of a press release, and should contain no more than 500 words. The prizewinner will receive £500 ($725) and a certificate of achievement.

“Many of the big dot-coms have taken battering in the press of late, so we thought that this would present a good challenge,” said Chris Lewis, CEO and founder of Lewis. “Although this is a bit of fun, it is also a good way for budding PR execs to prove their worth in a real-life situation. This will be a good indicator of an individual’s talent, and could be an excellent springboard to a career in PR.”

For further details, candidates – presumably male only – should contact Catherine Howe at Lewis, Millbank Tower, London SW1P 4RS ([email protected]). The closing date for entries is 1 December 2000.

Lewis specialises in media relations and marketing consultancy for technology companies in Europe and North America. It is headquartered in Westminster with subsidiaries in Boston, San Diego, Paris, Munich and Maastricht. The company has a turnover of $6.5 million and employs 70 staff.



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