Asia’s first opt-in email marketing service will be run by Media Genesis using Xchange’s eMessaging software.
Media Genesis’ new permission-based emarketing service is the first of its kind in the Asia Pacific region. It will help its clients reach out to consumers with targeted messages in their native language via electronic channels.
Media Genesis will implement Xchange’s eMessaging software at its own facility, and host it for clients in an ASP model. Xchange’s consulting team will help in the rollout of the new service
“Permission based email marketing will be a key success factor in future customer acquisition and retention efforts for all companies,” said S.K. Fung, CEO of Media Genesis. “We were impressed with the fact that Xchange’s software supports Asian double-byte languages. Its use opens up limitless marketing opportunities for our customers in Asia.”
Andy Frawley, CEO of Xchange, noted the potential for growth in the Asia Pacific eCRM market, citing success in the US, Latin American and European markets as an indicator of future international achievements.
“Xchange entered the Asia market early, allowing us to forge substantial partnerships with top leaders,” said Frawley. “We are pleased to be a key ingredient in Asia’s first permission-based marketing, and we are confident that our customers in Asia will enjoy the same success as our US and European clients.”
According to a recent study by the META Group, emails cost less than traditional marketing and result in higher success rates, reaching upwards of 15% as compared to 1-3% for direct mail.
Xchange is based in Boston with offices in Burlington, Dallas, Denver, Seattle, Johannesburg, London,Munich, Sydney and Tokyo.
Media Genesis provides services to both dotcom and brick-and-mortar businesses including, The Bodyshop, powergolfasia.com, admango, and Deansee.com.