METRO AG: Supporting Growth Systematically
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Sylvester Macho talks about Teradata warehouse systems at Europe's third-largest trading group

EDINBURGH, Scotland -- Sylvester Macho, director of METRO MGI Informatik GmbH, discussed the planning of merchandise management at METRO with the help of their Teradata warehouse at the Teradata Universe Conference in Edinburgh on April 22. For the first time at an annual Teradata user conference, a representative of METRO, the third largest retail company in Europe, addressed the data warehouse solution being deployed to support METRO's growth strategy.

Macho also reported on the newly implemented Collaborative Planning, Forecasting and Replenishment (CPFR) system, on the basis of which future requirements forecasts can be made and METRO's suppliers included in the business-planning process. The trading group's Teradata data warehouse installation collects all of the information that accumulates at the checkout, such as customer, sales-slip and invoice data, and links it with the latest inventory data, enabling an overall view of the assortment of goods available at METRO.

The prime objective of the data warehouse is the optimum alignment of the inventory to suit customers' requirements.

"We want to know exactly what products our customers are looking for and ensure that we are at the right place at the right time with the right product," said Macho.

All inquiries about market-basket analysis, customer frequency and association effects are based on the data collected in the data warehouse, providing METRO with a reliable and comprehensive picture of each transaction. More complex applications, such as analysis of advertising and promotions effectiveness, the planning of new campaigns and decision-making aids for inventory and price structuring are also based on the universal picture that the Teradata Warehouse provides.

"We realized at an early stage that a data warehouse is the decisive prerequisite for success in every area of business. Since we want to link more and more management and decision-making processes to the data warehouse to support our growth, we needed a technology that does justice to this objective. For this reason, the Teradata active warehouse concept, with its outstanding scalability and performance, was our system of choice," said Macho.


With 230,000 employees in 25 countries, METRO AG is the third largest trading group in Europe and the fifth largest in the world. METRO's four fields of business are the cash & carry sector with the METRO makro markets, the food retail sector with all the branches of real,- and extra, the non-food sector with the MediaMarkt Saturn and Praktiker brands, and the Galeria Kaufhof department stores. Metro began to introduce a data warehouse systems as long ago as the mid-nineties and is today the largest data warehouse user in the European trading sector.

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About NCR Corporation

NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology™ solutions to customers worldwide in the retail, financial, communications, manufacturing, travel and transportation, and insurance markets. NCR's Relationship Technology solutions include privacy-enabled Teradata® warehouses and customer relationship management (CRM) applications, store automation and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 30,300 in more than 100 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at

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