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Mobile fuelling growth of social media, says Nielsen

10th Dec 2012
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The amount of time consumers spend on mobile apps and the mobile web has increased 63% this year, driving the maturation of social media.

That’s according to a new report from Nielson that claims the growth of social media now offers global consumers new and meaningful ways to engage with the people, events and brands that matter to them.

The figures showed consumers continue to spend more time on social networks than on any other category of sites—roughly 20% of their total time online via personal computer (PC), and 30% of total time online via mobile, which amounted to a total of 121bn minutes.

Facebook remained to be the most-visited social network in the US via PC (152.2m visitors), mobile apps (78.4m users) and mobile web (74.3m visitors); as well as being the top web brand in terms of time spent.

Additionally, Nielsen’s State of the Media: The Social Media Report 2012 showed that whilst Twitter joined Facebook as the most popular social network, Pinterest recorded the largest year-over-year increase in both unique audience and time spent of any social network across PC, mobile web and apps.

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