Mobile helps Cyber Monday break site traffic records
Natalie Steers
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New research has revealed a significant increase in mobile and tablet site visits on Cyber Monday, recording higher traffic than last year.

Usablenet collected data from its client mobile sites, which included ASOS, Marks & Spencer, Selfridges, Carphone Warehouse and Topshop, and found a 36% increase in mobile site traffic and a 10% growth in visits made from tablet devices.

Busy work schedules and changing shopping habits saw a 40% increase in page views on the first Monday of December compared with 2011, said the report.

London was shown to be the most smartphone-savvy city with 40% of overall traffic with Scotland the second most active region with 5% of traffic.

Carin Van Vuuren, marketing chief for Usablenet, said: “Cyber Monday has demonstrated that, despite challenging economic conditions, reduced consumer confidence and a decline in retail sales, consumers still have considerable appetite for spending. The next three weeks will be critical for retailers as the countdown to Christmas is in full swing.

“The rise in tablet traffic is significant for retailers, especially with iPad leading this growth, as not only is it becoming the fastest growing channel, but users have a higher basket value than smartphone shoppers, and it is a more convenient shopping experience due to a larger screen.”


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