MRM selects PrimeResponse to bolster marketing campaigns
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McCann Relationship Marketing Worldwide (MRM), a pioneer in technology-enhanced relationship marketing, has selected [email protected] as the primary tool for delivering marketing solutions via ASP.

[email protected] creates personalized marketing initiatives that appeal to the unique needs of each individual.

The combined MRM/PrimeResponse solution provides a fast, flexible, automated implementation for marketing initiatives targeted to each customer. Additionally, the ASP model minimizes costly, up-front financial investments and frees up valuable IT resources.

The relationship with PrimeResponse will provide MRM with the ability to:
• extend its suite of proprietary future value model technology tools;
• target and segment the highest value customers;
• acquire and manage leads effectively;
• leverage database analytics to create profitable campaigns.

“We are excited about the benefits in partnering with PrimeResponse, a company that shares a similar view of the internet as much more than another marketing channel or advertising medium, but rather the backbone for a new economic order,” said Stan Rapp, CEO of McCann Relationship Marketing.

“The addition of PrimeResponse’s advanced technology solution to MRM’s award-winning communications framework can result in a blockbuster solution for customer relationship optimization,” said Peter J. Boni, CEO of PrimeResponse.

MRM Worldwide has 46 offices in 33 countries and worldwide billings exceeding $1 billion. The company is the CRM-focused marketing services network within McCann-Erickson WorldGroup, the largest integrated marketing communications agency network in the world. It is owned by Interpublic Group of Companies.



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