MSP lets e-businesses closer to the customer
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Prime Response has launched a marketing service provider (MSP), allowing companies access to advanced multi-channel applications via a hosted service.

With access to the best application service provider, data hosting and marketing bureau services available, integrated e-marketing becomes a cost-effective alternative to traditional and new economy businesses.

“Using PrimeResponse’s MSP option enables us to deploy online and offline marketing strategies quickly, without the IT pain,” said Nicola Aspin, European communications manager at Sega. “PrimeResponse’s experience in direct marketing adds value to our online and offline marketing strategy.”

“Forward thinking global businesses now realise that they need to leverage their marketing efforts, by integrating new internet marketing strategies such as e-mail, the web and wireless,” said Allen Swann, president of international operations, PrimeResponse. “Our MSP service allows companies of all sizes to benefit from cutting-edge marketing solutions. Because of our unparalleled scalability and flexibility, many customers start as a hosted service, and then decide to move in-house.”

Value-added services include the ability to build marketing databases, including database maintenance, data cleansing, data de-duplication, and segmentation, all within the strict data protection requirements of Europe. It also develops personalised marketing messages, utilising e-mail, Internet and wireless.

Heading up this improved core division of PrimeResponse is business development veteran Steven Sachdev, who takes to the driving seat as vice president. Prior to joining PrimeResponse Sachdev was the vice president of Equifax Card Solutions. He has held various business development roles over the past seventeen years in the banking and credit card community.

“We are delighted to announce the addition of such a talented individual to the management team,” said Allen Swann, president of operations, international. “Steven has an exceptional track record in building momentum and will create the accelerated demand for our outsourcing activities in the applications hosting environment.”

Headquartered in Cambridge, MA, with offices around the globe, PrimeResponse works with many of the world’s leading companies, including, Allianz, AXA, AT&T Broadband, Banca Popolare di Novara, British Telecom, Chase Manhattan Bank, CIBC, CVS, Deutsche Bank, DLJdirect, E*Trade,, Principal Financial, Quick & Reilly, The Royal Bank of Scotland and Wachovia.



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