National Geographic explores eCRM frontier with Epsilon and Xchange
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Epsilon and Xchange have announced an alliance that adds Xchange DialogueTM to Epsilon’s marketing and technology services. With this partnership, clients can have an integrated marketing automation solution using open systems technology, delivered through a managed service. The National Geographic Society is their first client.

Scott Nelson, vice president at Gartner Group said, “Alliances between application developers and marketing service providers can create a compelling proposition because they give enterprises a way to efficiently migrate to sophisticated customer relationship management platforms. As interactive technology continues to change the customer-company relationship, the integration of best-of-breed tools with proven marketing strategy and process solutions becomes paramount.”

As part of the partnership, Epsilon will include Xchange Dialogue in its new state-of-the-art Solution Lab. The Solution Lab plays a critical role in educating customers and prospects about marketing automation solutions.

Andy Frawley, chief executive officer of Xchange, stated: “We are pleased to partner with Epsilon, an established leader with an unrivaled heritage in providing innovative and comprehensive marketing solutions. Xchange’s scaleable eCRM solution and Epsilon’s experience in customer management create a powerful marketing solution.”

Corey Torrence, Epsilon chief executive officer, said, “This partnership will enhance Epsilon’s ability to deliver solutions that enable companies to wage highly targeted communications across all customer touch points in hosted environments.”

The National Geographic Society, headquartered in Washington, DC, is the first organization to implement this joint solution with Epsilon and Xchange. The society selected Xchange Dialogue to plan, create, execute and measure the performance of communications with its members across all touch points, and then measure the results.

“Managing and growing relationships with ten million members is challenging, and we’re constantly striving to ensure we’re treating our members as individuals and continuing to meet their unique needs,” said Mary Donohoe, vice president at the National Geographic Society “We knew that technology was the key. We expect that the Epsilon/Xchange solution will greatly enhance our ability to establish, maintain and grow strong relationships with our members.”

Xchange provides the only eCRM software and services solution that enables clients to customize offers based on profile information, synchronize offers across all customer channels in real-time and track the responses. Approximately 250 of the world’s most innovative companies, including Citigroup, DaimlerChrysler, and Vodafone, are using Xchange’s solutions to drive personalized communications to one billion consumers and businesses around the globe. Xchange is based in Boston with offices in Burlington, Dallas, Denver, Seattle, Johannesburg, London, Munich, Sydney and Tokyo.

Epsilon provides online and offline marketing solutions. For more than 30 years, the company has combined its marketing consulting and technology experience to provide information-driven solutions to clients in a variety of industries including telecommunications, financial services, retail, hospitality, travel, and not-for-profit. Headquartered north of Boston in Burlington, MA, Epsilon has offices in Dallas, and Washington, DC.




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