Naviant, a precision marketing company, and Claritas Inc., the provider of intelligent information and targeting marketing services, have announced a cooperative marketing relationship expanding their precision target marketing offerings. This relationship, claim the partners, will enable their clients to market the right product to the right consumer at the right time.
"Since the announcement of our acquisition of IQ2.net in late July, we have been moving rapidly to forge strategic relationships with industry leaders to fulfill our clients marketing automation needs," said Jim Flynn, senior vice president of operations at Naviant. "Our service offerings, including the capabilities to marry online clicking behavior with offline demographic data, complement the Claritas product line. Together we will provide our clients with a complete offering of precision marketing products and services."
"There is an increasing need for one-to-one marketing across both traditional sales channels and the Internet," said Bob Nascenzi, president of Claritas Inc. "This partnership enables our clients to achieve closed-loop relationship marketing that capitalizes on every customer contact, particularly on the Internet. We look forward to leveraging this precision Web targeting solution for our clients."