New CRM solution from CA and Apropos

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Computer Associates International and Apropos are working on a joint solution that enables combined real-time management of voice, e-mail and web interactions.

The solution integrates Apropos’ multimedia interaction management with CA’s intelligent CRM suite, making it easier for organizations to prioritize, route and respond to all customer interactions based on their value to the business. CA and Apropos will collaborate to market the solutions to end-users around the world.

“Companies that deploy disconnected types of technologies to communicate with their customers expose themselves to the potential dangers of fragmentation and duplication,” said Mike LaTorraca, vice president of CA strategic alliances. “CA’s collaboration with Apropos will allow companies to avoid this problem by unifying communications across all touch points with the customer.”

“The business intelligence delivered through the integrated reporting and real-time resource management as well as the operational automation that CA is now offering with its CRM suite will be very compelling to organizations that are serious about becoming more customer-centric,” said Bud Bach, vice president of Apropos. “We believe that Apropos and CA are now delivering a powerful and unique solution for bringing order to customer communications.”

Computer Associates International delivers the end-to-end infrastructure to enable e-business through innovative technology, services and education. CA has 20,000 employees worldwide and had revenue in excess of $6 billion for the year ended 31 March.

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