A new one-day event looking at the impact of the social customer on business strategies is coming to London next month.
The proliferation of social media has empowered the modern customer and organisations have had to respond to this shift in balance of power in the relationship.
As such, The Social Customer 2012 conference is bringing together thought leaders in the social space from some of the UK’s leading companies to discuss the implications for business in London on 29th March.
The conference features leading speakers, a walk-in social customer personality clinic, case studies, plus a live video presentation from Frank Eliason, senior vice president of social Media at citibank, hailed by many as a pioneering customer service manager for his work at Comcast.
Eliason is a genuine pioneer of customer engagement. As the voice of @ComcastCares he demonstrated that social media could enable large corporations to build genuine relationships with their customers. At Citi he says he is focused on "building a lifetime of trust" between the bank and its customers. In this live video presentation Frank offers insights into how large organisations should approach social customer engagement.
The event, which is aimed at forward-thinking customer service,
CRM, Marketing, social media or PR executives, explores the point at which social media marketing meets customer service. It will discuss customer engagement strategies and processes; how to create and measure customer communities; how to use Facebook and Twitter for customer service; social CRM tools and techniques; data mapping challenges; and how to create end-to-end social customer journeys.
The impressive lineup of keynote speakers include Bian Salins, head of social media innovation at BT; Julia Monro, community manager at Marks and Spencer; Ben Kay, head of digital strategy & adoption at Everything Everywhere, the company behind the Orange and T-mobile brands and Laura Price, social media manager at British Gas.
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