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New Program Enables Companies to Quickly Address Specific Pain Points and Evaluate Teradata CRM Technology with Six-Month Trial

30th Sep 2002
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Program lets companies install, use and measure potential ROI on analytical CRM solution prior to full purchase

DAYTON, Ohio - In a move designed to meet clients’ business needs in the context of a cautious "try-then-buy" information-technology spending environment, Teradata, a division of NCR Corporation (NYSE: NCR), has announced a new program that offers analytical customer relationship management (CRM) software on a six-month trial license basis.

Through this program, Teradata will implement its marketing analytics and campaign management software, typically in less than 60 days, enabling clients to evaluate the results - specifically the return on investment (ROI) potential - while minimizing the risk of engaging a full CRM strategy.

Teradata’s new approach addresses three key challenges - price, speed of implementation and ROI - with four major components:

1: Time-to-Value pricing - With a typical initial price point under $400,000 - which includes the software license and professional services - the new Teradata CRM "tryout" pricing enables companies to evaluate ROI potential for a six-month trial period before full purchase. At the end of six months, companies can either purchase the full software license and services or discontinue the project.

2:Industry-Specific Scenarios - 23 pre-defined "business improvement opportunities" facilitate the implementation process by leveraging Teradata’s extensive industry experience to address specific customer pain points, such as customer retention, customer acquisition, customer growth and operational efficiencies, in six industries - retail, manufacturing, travel and transportation, communications, finance and insurance.

3:Improved Implementation Process - Includes automated mapping tools and pre-built industry-specific technology components that have proven their value in previous installations of Teradata CRM, significantly reducing the implementation time.

4:Solution Templates - Provide "step-by-step process templates" on-screen for quick start-up as well as the ability to re-use the templates that marketers have previously created to save time and boost productivity.
"Every day you delay making a decision costs your company money," said Chris Twogood, vice president of marketing, Teradata CRM. "We’ve designed this program to help our clients get the most out of their business by leveraging the full power of our Teradata® warehouse and analytical solutions."

About Teradata Division

Teradata, a division of NCR Corporation (NYSE: NCR), is the global leader in enterprise data warehousing and enterprise analytic technologies and services. For more information, visit

About NCR Corporation

NCR Corporation (NYSE: NCR) is a leading global technology company helping businesses build stronger relationships with their customers. NCR's ATMs, retail systems, Teradata data warehouses and IT services provide Relationship Technology™ solutions that maximize the value of customer interactions. Based in Dayton, Ohio, NCR ( employs approximately 30,400 people worldwide.

NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries


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