Brokers have been so keen to use the site at Empire BlueCross BlueShield since FirePond’s application suite was installed that 650 quotes were processed in the first three weeks.
The suite offers interactive selling to Empire’s network of brokers, who serve the health care of many of its employer groups.
Empire is the second major Blue Cross plan to deploy the suite this year, the first being in Minnesota. In the past six months both CareFirst Blue Cross Blue Shield and Trigon Blue Cross Blue Shield selected the FirePond suite as the e-business platform to support their multiple selling channels.
The web-based solution allows brokers to guide a prospective employer group interactively through the purchasing process, and personalize products and services. The suite will extend the reach of the system to Empire’s direct sales force, as well as a self-service e-commerce channel where employer groups can administer their plans online.
“The FirePond application suite is allowing us to transform the way Empire does business with our brokers, and we fully expect the current deployment to provide enormous business value to every broker interaction we pursue,” said David Snow, executive vice president of Empire BlueCross BlueShield.
The FirePond application suite allows Empire’s independent broker channel to match an employer group’s health insurance needs with health insurance products and services. Brokers can develop quotes, create proposals and enroll groups in real-time and, at the click-of-a-mouse, compare premiums with benefit options. Quotes and proposals can be produced quickly and presented for review.
“Empire has shown great vision in building an integrated e-business initiative that will transform the buying experience for their broker community, across all of their channels,” added FirePond’s CEO Klaus Besier. “This successful implementation is yet another example of the business value FirePond’s applications can provide to Blue Cross plans in particular, and to health care insurance providers in general.”
Empire BlueCross BlueShield is the largest health insurer in New York State, providing health insurance coverage for 4.1 million indemnity and managed care subscribers. For more than 60 years Empire has played a major role in helping to meet the health care needs of New Yorkers in the 28 counties of eastern New York as well as multi-state employer groups.
Headquartered in Waltham, Massachusetts, FirePond is a global provider of integrated e-business solutions focused on multi-channel sales success.
The FirePond application suite enables companies to apply consistent consultative selling practices across all sales channels simultaneously.
FirePond’s clients include Freightliner, ABB, Blue Cross Blue Shield of Minnesota, Renault, Empire Blue Cross and Blue Shield, Compaq, Ricoh Europe and Hitachi.