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New tool promises real social media results for SMEsby
9th Feb 2012
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A new launch is promising small businesses and not-for-profit organisations a full arsenal of tools to create success no matter what their knowledge of or experience with social media marketing.
Social Campaigns enables users to customise their Facebook page and publish and manage results-oriented marketing campaigns on Facebook that are designed to grow page Likes, drive engagement and inspire “social word of mouth” through sharing.
The applications allows users to create professional-looking landing pages on Facebook, where they can run Liked-gated campaigns and offers. Users can pick from a selection of templates including vouchers, weekly specials, fundraisers, product showcases and videos.
Social Campaigns has been designed for small businesses and those in the not-for-profit sector Campaigns empowers users to get more fans, more shares and ultimately more business, the company says.
Mark Schmulen, general manager, social media at Constant Contact said: “Social Campaigns is designed to help small businesses and organisations get real business results from social media, whether that's driving people to register for an event, generating more sales through a voucher, raising donations for a cause or capturing leads by offering a whitepaper.
“With Social Campaigns, we’ve really created a new category of social media marketing applications for small businesses. The product makes it easy to go from simply posting on social sites to quickly and effectively doing measurable, meaningful social media marketing,” Schmulen added.
Users can publish and promote their campaigns to their Facebook fans, Twitter followers, LinkedIn connections, and email subscribers from within the Constant Contact platform, and then view reports on campaign metrics including fan growth, email list growth, participant sharing, downloads, clicks and visits.
Companies can run their first campaign for free, and the product is free for users with less than 100 Facebook fans.