Online clubbing: ICL partners with the Ministry of Sound
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ICL is helping with the launch of the Ministry of Sound’s new web portal, implementing content management and CRM systems.

The CRM capability will enable the Ministry of Sound to understand the behaviour of visitors to its website.

Information gathered by the system will show how long people remain on different pages during a session and the last page visited before leaving the site. This will help provide the services that fans want and develop content which reflects their needs.

ICL has also built a new chat room, enabling registered visitors to talk to fans with similar interests without the need to re-login.

“The aim is to create an online community, where fans share music information with each other,” said James Bacchus, chief technical officer for the Ministry of Sound. “There will also be regular slots in the chat room when fans can put their questions live to one of our star DJs”.

Re-designing the back-end systems behind the portal, and the implementation of a sophisticated content management system makes it much easier for the Ministry’s journalists to input content on the site, by allowing text to be automatically converted to HTML. This will slash the time its takes to publish the latest music news, from two days to half a day.

The system will also allow this content to be automatically syndicated to other news sites. ICL has established processes to allow the Ministry of Sound to prepare the content stored on the database and then syndicate it onto other web sites. This helps to speed up the fulfilment process, giving fans more confidence when buying tickets for club nights and merchandise online.

“We have enabled the Ministry of Sound to provide an interactive experience for music fans around the world,” said Derek Sayers, UK managing director of eInnovation at ICL. “The Ministry can now concentrate on its core business of keeping fans up to date with the latest sounds.”

The single-sign on membership system used in the Ministry of Sound portal was developed by ICL using Microsoft’s high-performance COM+ technologies and SQL Server.

About ICL: ICL is one of Europe’s leading eBusiness services companies and employs more than 21,000 people in over 40 countries. It designs, builds and operates innovative solutions for customers in the financial services, telecoms, retail, government, utilities and travel markets.
Headquartered in London, ICL is wholly-owned by Fujitsu Limited.

About the Ministry of Sound: Ministry of Sound started life in 1991 as a club and has since become the world’s biggest dance and clubbing lifestyle brand. It hosts club events every week, delivering a universal message of quality dance music. It has also spawned the world’s largest dance label whose compilation division alone has achieved sales of more than 15 million albums since 1993. The Ministry of Sound Radio Show is broadcast on 50 stations in 32 countries around the world, and had an actual listenership of 35 million.


Ministry of Sound


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