Online DM recruits financial services expert
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eMarketing and CRM company, OnlineDM, has appointed David Pickering, a leading proponent of customer-focussed marketing within the retail financial services market, as associate director of consulting services.

Pickering, who was previously head of marketing at Leeds & Holbeck Building Society, has recently been involved in developing innovative CRM strategies for several UK based building societies.

About OnlineDM
Offering a blend of marketing and technology, OnlineDM is one of the few electronic direct marketing companies that also manages customer databases. Using its own CRM software, CIW (customer information workbench), the company enables marketeers to get the most out of customer data.



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