Pivotal Corporation has been rated as an e-Business winner in Upside Magazine for its industry-leading eBusiness relationship management (eBRM) solution that enables companies to conduct personalised eSales, eMarketing, eCommerce and eService over the Internet.
An article by Chris Selland, vice president, the Yankee Group and Howard Anderson, chairman of the Yankee Group said: "With its nice hybrid CRM/electronic-commerce strategy, Pivotal should emerge as a major winner as corporate CRM and e-commerce strategies converge."
The Yankee Group scored companies in five areas: innovation, market share, overseas strength, alliances and growth. Pivotal scored the highest rating of five stars in the growth category and four-star ratings in both innovation and alliances.
According to Chris Selland: "We developed the eBusiness 150 to highlight those companies helping businesses take advantage of the Internet. Pivotal's focus on eBusiness relationship management positions the company squarely in the centre of the e-Business revolution."
Norm Francis, president and CEO of Pivotal, commented: "As the world record holder in eBRM scalability on the Microsoft platform, our Pivotal eRelationship 2000 solution is leading the way.”