Precision Response brings cyber sales reps to the Net
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Precision Response Corporation (PRC) and NewChannel have announced a strategic partnership. As the preferred outsourced teleservices solutions provider of the NewChannel Solution, PRC will bring live proactive eSales agents to the Internet.

“By providing our joint customers with a true Internet sales channel, we are helping them, for the first time, tap into the sales potential of the web. As a result, we are positively affecting their top line,” said Alan Weisleder, president of NewChannel.

As part of the alliance, PRC has incorporated the NewChannel Solution into PRC Netpro, a proactive online customer acquisition tool. The technology selects web visitors who would benefit from a live sales interaction. If the visitor accepts the invitation, he or she is connected via text chat or telephone to a PRC cyber representative who completes the sale.

As Wes O’Brien, PRC’s president, said, “By coupling the NewChannel Solution with live eSales agents, a voice component, and PRC’s CRM solution, we are able to offer a completely integrated solution to our clients regardless of the communication channel that their customers choose.”

Precision Response Corporation, a division of USA Networks Inc.’s Information and Services unit, is a leader in outsourced customer care, providing a fully integrated mix of traditional call center and eCommerce customer care technologies and services. It was the first service to provide real-time live customer support over the Internet via the click-to-talk, click-to-e-mail, and click-to-chat functions. PRC partners with large corporations and high-growth Internet-focused companies, including American Express, AT&T, British Airways, and DIRECTV, to help them better develop customer relationships. The company is headquartered in Fort Lauderdale, Florida, USA, and employs 11,000 CRM professionals.

USA Networks, Inc. is focused on the new convergence of entertainment, information and direct selling. Formed in February 1998, the company is organized into three distinct but interrelated units which include the following assets:
• USA Entertainment’s USA Network
• SCI FI Channel
• Studios USA
• USA Films
• USA Broadcasting
• USA Interactive Entertainment
• USA Electronic Retailing’s HSN
• HSN International
• HSN Interactive
• USA Information and Services’ Ticketmaster
• Hotel Reservations Network
• Electronic Commerce Solutions
• Styleclick
• Precision Response Corporation.

NewChannel’s service analyzes the behavior of visitors on corporate websites in real time, selects those visitors who are behaving most like serious prospects, alerts the inside sales team to the presence of a hot prospect, and lets them engage the visitor in a sales consultation while still on the site. As a hosted application, NewChannel includes implementation, training, maintenance, upgrades, and sales engagement strategies all designed to ensure its clients continued success. Founded in 1996, the company is privately held.



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