Prime Response Aims at Transport & Leisure

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Prime Response, has announced the company’s growing roster of customers in the transportation and leisure industry. Prime Response’s integrated eMarketing solutions are designed to enable companies such as priceline.com, the Internet pricing system for a variety of travel-related goods and services; British Airways; UPS; and Forte, to build customer loyalty and increase profitability through personalized, 1:1 marketing campaigns.

As companies in this industry vie for consumer loyalty, personalized contact is becoming increasingly important among consumers. Personalized marketing campaigns are of paramount importance when competitors are just a call or "click" away.

"Prime Response’s solutions turn periodic customers into loyal users and decrease customer churn by delivering marketing campaigns based on actual consumer behaviors," said Paul Lavallee, president, Prime Response Americas. "As consumers are inundated with countless travel options, the company that reaches out to the customer and makes their service easy to use, usually wins the sale."

Solidifying its commitment to the transportation and leisure industry, Prime Response appointed Cary Tripp as director to spearhead business development initiatives in the Americas. His responsibilities include building and managing a sales team dedicated to developing new customers in this segment of the industry. Tripp has more than 20 years of successful, managerial experience in transportation and enterprise-level sales. His most recent position as vice president of the transportation industry business unit, was with FirePond.com, an integrated e-business sales and marketing solutions provider.

"Prime Response’s pioneering suite of integrated eMarketing solutions –[email protected]™ – ensure stronger and longer lasting customer relationships through its unique, multi-channel marketing approach. [email protected] allows marketing-savvy organizations to generate dynamic, 1:1 marketing campaigns via all channels – the Web, email, phone, direct mail, etc. – in a completely integrated fashion," said Tripp. "This unique capability provides companies like priceline.com and British Airways with a competitive advantage by enabling them to market the right message, to the right customer at the right time via the right channel."

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