PrimeResponse announces record Q2 revenue of $9 million
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PrimeResponse has announced revenue increase of 78% to $9 million for the second quarter ended 30 June, compared with $5.1 million for the second quarter in the previous year. For the second consecutive quarter, software license revenue more than doubled by increasing 126% to $5.7 million from $2.5 million in last year’s comparable quarter.

“We experienced a very strong quarter with record revenue as we again exceeded our sales objectives,” said Peter Boni, chief executive officer. “During the quarter, we broadened our position as a leader in relationship marketing as we broke new ground in helping our clients direct and personalise their marketing initiatives to target and retain customers.

Boni continued, “We made our most significant advances in North America, where in this period we again exceeded our revenue for all of 1999. North America accounted for 39% of our total revenue in Q2, versus 13% in the same period of 1999. All of these successes have resulted in significant growth and in an increased client base of 80 customers worldwide, including 25 in the United States.”

Another factor contributing to the strong results was the rapid success of the Andersen Consulting alliance, as PrimeResponse signed agreements with its first clients through this relationship. Most of the commission on the first transactions with Andersen will be used to fund co-operative marketing activities to promote sales of PrimeResponse products.

Other highlights of the quarter included the [email protected] Wireless launch, where early adopters including two affiliates of Deutsche Telecom were announced, as well as a global web seminar attended by a record audience.

New customers in the second quarter 2000 included two divisions of Chase Manhattan Bank, Texas Instruments, Network Solutions, Winfire Corporation, Fauriel Informatique, AXA Financial, Telstra Corporation, Bouygues Telecom, Lloyds TSB, max.mobil. and T-Mobil, both of which are subsidiaries of Deutsche Telecom. New partners in the second quarter included Clarify, iXL, eBusiness Advantage and Mummert & Partners.

PrimeResponse is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney.


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