Privacy expert is new president at Guardent
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Guardent has named as president Larry Ponemon, a pioneer in privacy and data protection. Ponemon joins from PricewaterhouseCoopers (PwC), where he established the leading privacy consulting and auditing practice within the professional services marketplace.

Reporting to Guardent chairman and chief executive officer Maria A. Cirino, Ponemon will drive market activities including service strategy and definition, research and development, and marketing.

Pioneer in privacy
Ponemon is a pioneer in the development of privacy risk management in markets such as financial services, healthcare, eBusiness and telecommunications. As a leading authority, he was appointed to the United States Federal Trade Commission’s Advisory Committee for Online Privacy. He also has an extensive background working with senior executives and boards of public companies on compliance management and corporate governance issues.

Ponemon is a founding board member of the Personalization Consortium, where he is chairman of the privacy and ethical information practices committee. He has written more than 50 published articles and four books.

A frequent speaker and commentator on privacy, his insights have been featured by as CNN, CNBC, The Wall Street Journal, Businessweek, Newsweek, The New York Times, The Washington Post, Associated Press, USA Today, The Boston Globe, U.S. News & World Report, Business 2.0, CIO, The Industry Standard, Darwin, Computerworld, Upside and Management Accounting.

The business of privacy
Over the past few years, privacy has become the most visible business and public policy issue in the information economy. Once relegated largely to information security and addressed by relatively few private sector laws and regulations that typically focused on narrow uses or on specific types of data, privacy is now one of the most rapidly expanding arenas of federal and state legislative and regulatory activity.

This activity is unquestionably nonpartisan, and there is a growing belief among consumers, legislators and privacy activists that further state or federal legislation and regulatory activities may be necessary to fully protect the privacy rights and interests of individual consumers.

The high profile of privacy has been driven largely by concerns about Internet privacy and security and further fueled by US Federal Trade Commission (FTC) pressures for more substantive consumer protection. Recently, financial and health privacy regulations, state and federal enforcement actions, private class action litigation and global privacy regulations have compounded to create a volatile public policy environment in which business must learn to operate.

Business models that depend upon the effective use of personal data and information resources are the cornerstones of economic success in the 21st century global marketplace. The central issue of privacy and data protection for business can be plainly stated as the need for integrated solutions that achieve a balance between the privacy rights and expectations of individuals and the economic benefits of the free flow of personal information.

About Guardent, Inc.
Using a blend of managed services and consulting, Guardent provides security, privacy and data protection solutions for Global 2000 organizations. Headquartered in the heart of Boston’s technology corridor and with offices throughout North America, Guardent brings together an team of business, security and privacy experts from organizations such as IBM, Andersen Consulting, PricewaterhouseCoopers, Deloitte & Touche, Internet Security Systems, Lucent, Sapient and Scient.



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