Quadstone and PrimeResponse Partner To Shape Insight Into Intelligent Customer Interaction

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Orlando, FL - December 05, 2000 - Quadstone® and PrimeResponse, Inc. (NASDAQ, EASDAQ: PRME), today announced at the National Center for Database Marketing conference http://www.ncdm-orlando.com/index2.htm, a strategic partnership that will offer business to consumer marketers a quicker, more effective route through the customer contact cycle. In addition to a co-operative selling agreement, the partnership will ensure ongoing interoperability between products, already demonstrated at joint clients sites such as Telenor Mobile, the leading telecom, media and IT company in Norway and eircom, Ireland's largest communications company and principal provider of fixed line and mobile telecommunications services. The agreement empowers analytical marketers to create highly accurate customer behaviour models in the Quadstone System and then deploy them directly through [email protected]™, a leading customer relationship optimisation tool according to the recent Gartner Group study http://www.gartner.com/reprints/primeresponse/00093224.html

Quadstone provides visual and interactive software that is designed specifically for marketers to predict customer behaviour – a key requirement in today’s dynamic business environment. Quadstone helps business users understand, visualise and model their customer’s behaviour themselves, and thus deliver results immediately. [email protected]™ creates, executes and refines one-to-one marketing initiatives using offline, Internet and wireless channels. By joining forces the companies can offer clients and prospects a clean transition from advanced customer behaviour analysis to campaign deployment. Users stand to gain not only time and resources by removing the need for complex data export/import operations, and diminishing reliance on IT staff, but they also extend the window of opportunity for optimised customer contact, dramatically increasing the chances of campaign success.

With both Quadstone and PrimeResponse focusing on business to consumer relationship management in the same core markets – etail/retail, telecommunications and financial services - the tools are ideal complements. [email protected]™ improves the efficiency and management of the customer interactions while Quadstone’s advanced visualisation and insight deliver the customer intelligence to make those interactions as effective and profitable as possible.

“The data visualisation that the Quadstone System offers is unparalleled and plays a key role in empowering marketers to take control of the analysis process, delivering crucial insights into massive volumes of data clearly and quickly,” said Peter J. Boni, President and CEO of PrimeResponse. “This unique interactive and visual data interface adds extra value to our partnership.”

Mark Smith, president of Quadstone explained, “Working with PrimeResponse was a logical choice for us. As best-of-breed vendors working together we can propose compelling solutions, not only giving user organisations access to technology excellence but also offering integrated implementations that allow smooth transitions from one step of the process to the next.”

Exhibiting at the NCDM event in Orlando December 3-5, 2000, representatives from Quadstone and PrimeResponse will be available to illustrate further how the two solutions can contribute to bottom line improvements. Quadstone will be exhibiting at booth #421 and PrimeResponse will be at booth


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