Quadstone has joined the Siebel alliance program as a premier software partner. As part of the alliance, Quadstone will integrate its predictive analytics software with Siebel Systems eBusiness solution.
By integrating Quadstone predictive analytics with Siebel eBusiness applications, marketers can more accurately predict who is likely to respond to a particular offer and determine the expected value of a customer. This information can be used to ensure that the marketing effort is focused on the right customers.
Quadstone president Mark Smith sees the partnership as an important step in improved access to customer data. “Working with Siebel Systems allows us to address the disconnect that marketers face between driving their marketing activities through pure intuition and using statistical techniques to extract patterns from customer data,” Smith explained. “Siebel Systems is the undisputed leader in the eBusiness market and with our 100% focus on customer behavior applications we make a compelling joint solution.”
As part of the alliance, the companies are engaging in product integration, joint marketing and collaborative sales programs. Quadstone plans to complete validation of its integration with Siebel eBusiness Applications by July.