Quaero hires ex Yellowbrick CEO to head outsourced CRM

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The former president and CEO of Yellowbrick Solutions, Gene M. Ferruzza, has joined Quaero as president of its outsourcing CRM arm.

Ferruzza brings over 18 years of experience in business, marketing, database, advanced statistics, artificial intelligence and software engineering. He developed Yellowbrick’s multi-channel campaign management system.

Prior to founding Yellowbrick, Ferruzza served as senior vice president of KnowledgeBase Marketing (KBM) where he headed the decision technologies group (data warehousing, data mining and campaign management).

Before joining KBM, Ferruzza led training, project teams and consulting at HNC Software and Neuralware, Inc. He is also a frequent speaker on issues related to strategic database marketing.

About Quaero, LLC
Quaero develops CRM roadmaps, rapid data mart development, customer analytics and campaign management implementations. Clients include, AT&T, Sprint, Sallie Mae, TRACFONE Wireless, Inc., Mellon/Dreyfus, Forrester Research, JP Morgan Chase and The Limited. The company has offices in New York City, Research Triangle Park, Charlotte, Atlanta and Denver, USA.



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