Quiksilver surfs with Cognos business intelligence

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California-based Quiksilver, manufacturer of casual clothes, is to standardize on Cognos’ web-based business analysis and reporting solution. Quiksilver chose the Cognos solution to better leverage and access its corporate data, eliminate paper-based reporting, and improve its supply chain reporting. Quiksilver believes it will benefit from improved management of operations.

The Cognos business intelligence solution for e-business is designed to transform transactional data stored in Quiksilver's legacy systems into actionable information and distribute it to employees and suppliers. Employees in sales, manufacturing and finance will be able to analyze this information, and distribute electronic reports via the web with minimal assistance from technical staff. Employees will be enabled to analyze, apparel sales by region; manufacturing data ; financial reports; and sales and general administrative budgeting at an aggregate or micro level.

“In the digital-based economy, it’s all about how Quiksilver can leverage information to improve business processes and competitive advantage,” said Gene Elias, Quiksilver's vice president of information systems. “With the Cognos solution, our executives and managers will make data-enabled business decisions based on a better understanding of the business and faster access to information. With a single source of operational data that is easily and quickly accessed, our business processes and infrastructure will be better able to stay abreast of Quiksilver’s explosive growth.”

“Whereas a lot of vendors disappear after making the sale and a lot of promises, Cognos is there for you,” added Elias.

Said Joanne Masingill, Cognos senior vice president of marketing: “There's a saying, ‘Information is the currency of the e-business revolution.’ The Cognos solution allows organizations to extract maximum value from this currency, providing access via the web to consumers, and improving organizational performance and business relationships as a result.”

Quiksilver designs, produces and distributes clothing, accessories and related products for active people and develops brands that represent a casual lifestyle.

Quiksilver's primary focus is apparel for young men and young women under the Quiksilver, Quiksilver Roxy, Raisins and Radio Fiji labels, as well as snowboards, snowboard boots and bindings under the Lib Technologies, Gnu and Bent Metal labels.


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