CMGI @Ventures, the venture capital affiliate of CMGI, Inc. – the worlds largest network of Internet companies – has relaunched Radiate, Inc., the leading provider of ad-supported software. Radiate, formerly known as Aureate Media, operates the largest network of ad-supported software applications in the world and represents a powerful, unique element of CMGI's stable of Internet advertising companies.
Radiate has more than 18 million registered customers who use more than 400 software applications. On average the California-based company registers more than 100,000 new members to its network each day. Its weekly unique audience is now greater than that of both ZDNet.com and C/Net.com.
“Radiate's rapidly growing audience reach has far surpassed our expectations,” said David Nerrow, general partner, CMGI @Ventures. “Its ability to precisely target demographics within the highly coveted tech-savvy user market makes it an invaluable ally to the CMGI network of internet advertising companies and to advertisers across the internet economy.”
Radiate's change of name from Aureate Media comes on the heels of the company's new agenda to increase its visibility with consumers and expand its desktop presence.
“Radiate is in the right place at the right time,” said Kent Allen, senior analyst with the Boston-based Aberdeen Group research firm. “Its burgeoning user base gives it a crucial edge in the internet marketplace and highlights the movement among advertisers, developers and consumers to make, target and use free software.”
“The Radiate name is representative of the extraordinary growth of both our company and the market for next-generation interactive marketing solutions,” said Ehren Maedge, CEO of Radiate who started the company as Aureate Media in 1996 with co-founders Jeff Ready and Scott Loughmiller.