Risk-takers reap the rewards

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Fast growth service companies took a leap into e-business while the product sector was content to try the water. They risked changes that could have jeopardized relationships with employees and customers. But two years later, the early adopters are enjoying the benefits – and those employees and customers are their most enthusiastic supporters. So says PricewaterhouseCoopers’ latest Trendsetter Barometer.

Service companies expect to generate 21.8% of their revenue from e-business over the next 12 months, versus just 9.3% for their product sector counterparts.

“Product sector businesses have been reluctant to disrupt longstanding ties with customers and suppliers,” said H. Lee Durham of PWC, “but service businesses have fewer of these constraints, and have been more welcoming.”

“E-business has had a revolutionary impact on these service companies,” said Durham. “The changes are remarkable, considering the average time in operation for e-business in these companies is only 102 weeks.”

PWCs’ Trendsetter Barometer is compiled with assistance from BSI Global Research. PWC has more than 150,000 people in 150 countries.


Trendsetter Barometer


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