Round the e-market in 90 days with Asia-Links
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Asia-Links aims to build an open net marketplace in less than 90 days, to serve a multi-billion dollar electronics marketplace.

Calico Commerce has announced that Asia-Links, a portal for business between Asia and the US, has chosen Calico Market Maker to power its new net marketplace. Using Calico Market Maker, Asia-Links will connect multiple buyers and suppliers from the U.S., Japan, Taiwan and other Asian countries in a many-to-many digital marketplace. Sanyo Electric Trading Company Ltd., one of the world's largest electronics manufacturers in Japan, and CMC Magnetics in Taiwan, are key investors in Asia-Links.

Calico's experience in launching net marketplaces, including the Malaysian Trade Electronic Exchange, is attractive to Asia-Links. With Market Maker, Asia-Links expects to accelerate time to market, drive sales and create a compelling e-commerce market for its multiple buyers and sellers in the international electronic components industry.

With this agreement, Calico expands its international capabilities by linking multiple US and Asian buyers and suppliers into a powerful, global net marketplace, which is expected to go live in less than 90 days.

"We recently conducted a evaluation of net market solutions from Calico and two leading procurement vendors. Calico Market Maker was the clear choice, based on the superior Java-based architecture, leading customer successes and commitment to the Asian marketplace," said Mukesh Ahuja, CEO, Asia-Links. "Calico's powerful technology will enable us to get our net marketplace up and running quickly so that we can establish a strong presence in the market and serve our customers' diverse e-Business needs."

"Teaming with an emerging leader in the Asian marketplace such as Asia-Links and its world-class partners is a significant move for Calico and signals continued growth for the company internationally," said Alan Naumann, president and CEO, Calico Commerce.
"Asia is an extremely large manufacturing base for the global electronics market. More than 150,000 web site visitors from the US and Asia use Asia-Links business and technology content each month. With an audience of technology professionals, many of whom are electronics buyers and suppliers, Asia-Links has an enormous head start in the Asian marketplace."

Customers such as Logistix, based in Fremont, California, use to reach more customers in Asia. Manufacturing companies in Japan, Taiwan and across Asia start getting sales leads overnight from places such as Singapore, Chicago and Los Angeles where they had no exposure before.

Calico Market Maker includes cross-supplier catalogue, customised pricing, buyer profiling and personalization, back-end system integration and fulfilment tracking information. In addition, Calico's patented agent technology allows net market makers to build communities by grouping appropriate buyers and sellers, and notifying buyers about new products and services that are available to them.

Created in 1998, Asia-Links was developed by supplying Asian companies with information on technology, help-wanted ads and relationships with US firms from Silicon Valley. The company's international team is led by CEO Mukesh Ahuja, an MIT graduate with 12 years of high tech experience. Former Sanyo Semiconductor America chairman, Tsuyoshi Taira is chairman of Asia-Links Media.

Calico customers include leaders in high-technology hardware, manufacturing, telecommunications services, financial services, home furnishings, chemicals, agriculture and retail.


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