TRU Spas, the UK's largest independent retailer of hot tubs is the first company in the UK to use Accpac's recently launched next generation Web and wireless eCRM solution. TRU Spas is using Accpac's eCRM, eTransact web-store and Advantage Series accounting solutions - via the Accpac Online 'software as a service' hosted facility - to provide anytime, anywhere access to customer and financial information.
The Accpac Online hosted business solution provides TRU Spas with a cost-effective, scalable, integrated CRM, e-commerce and financial system. The suite provides TRU Spas with a collaborative foundation from which it can make customer, operational and financial information available across the extended enterprise. This will enable the company to optimise relationships with its American suppliers and indirect sales partners, integrate sales, shipment and inventory data in real time and achieve full integration between its front- and back-office operations.
Stephen Knapp, Finance Director for TRU Spas commented: "Success requires pulling all TRU Spas stakeholders together, regardless of obstacles, and providing exceptional value. Our marketing, sales and channel partners will work off a unified customer repository. Because a spa spends six weeks in transit from the West Coast of the United States, inventory control is as tricky as it is important. American suppliers can access their inventory levels on our systems, at their convenience."