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Sabre rattles with Siebel

15th May 2002
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Travel technology firm Sabre is deploying Siebel eBusiness Applications to synchronize and accelerate the coordination of customer interactions across multiple channels.

Sabre plans to deploy Siebel Sales 7 to enable its sales organizations to identify and pursue top opportunities that will improve visibility into the sales pipeline. Siebel Sales 7 provides sales teams with a single repository for all customer information, marketing collateral, and presentation materials.
Management and sales personnel will also benefit from improved forecasting and enhanced
territory management capabilities.

The Siebel eBusiness Applications will support Sabre's mobile workers who use laptops in the near term and handheld devices in the future. Siebel Call
Centre 7 will allow Sabre to reduce operational costs by enabling agents to handle blended service, support, and sales interactions seamlessly across multiple channels.

Siebel Marketing 7 will enable Sabre to deliver a comprehensive marketing solution for the complete design, execution, and management of personalised, permission-based campaigns across all channels of customer interaction including phone, direct mail, the Web, wireless devices, email, and
direct sales.

"As a technology leader, we constantly develop and seek out innovative tools to enhance our business operations," said Carol Kelly, CIO, Sabre Inc. "By using Siebel eBusiness Applications, we can seamlessly share customer information across the company's
sales, marketing, and service groups."


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