Sainsbury's Chooses NCR for Complete CRM Solution

11th Jun 2001

Teradata, a division of NCR Corporation (NYSE: NCR) today announced that Sainsbury’s Supermarkets has decided to replace its existing Oracle data warehouse with a 7TB NCR Teradata system which will support the implementation of NCR’s new Teradata Customer Relationship Managament (CRM) Solution Version 4. The Teradata CRM Solution and data warehouse will enable Sainsbury’s to drive more targeted and personalised communications and, ultimately, improve decision making throughout the business.

Working in partnership with Accenture, recently awarded the contract to outsource and re-platform the retailer’s IT infrastructure, Sainsbury’s selected the Teradata solution after a thorough evaluation against a number of alternative offerings. The data warehouse and CRM solution will be rolled out, in conjunction with Accenture, over the next eighteen months at Accenture’s and Sainsbury’s jointly branded IT centre in London.

"The food retail sector has undergone fundamental change in the last decade. Today’s consumer demands and receives both a more varied selection of produce and a more convenient and personalised shopping experience," said Stephen Vowles, Sainsbury’s director of customer and category marketing. "Sainsbury’s wants to be able to play a proactive role in taking the shopping experience beyond current levels of customer expectation, and with NCR Teradata it has the technology and experience to do this."

"This win is testament to both Sainsbury’s commitment to its customers and to the reputation of NCR technology and consultancy in the retail sector," commented Dan Harrington, Vice President, Northern Europe for NCR’s Teradata Solutions Division.

About Teradata Division
Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to Teradata® is a registered trademark of NCR.

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology® solutions to customers worldwide in the retail, financial, communications, manufacturing, travel and transportation, and insurance markets. NCR's Relationship Technology solutions include privacy-enabled Teradata® warehouses and customer relationship management (CRM) applications, store automation and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 33,200 in more than 100 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at

NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.


Replies (0)

Please login or register to join the discussion.

There are currently no replies, be the first to post a reply.