Jim Davis has been appointed senior vice president and chief marketing officer of SAS Institute, charged with accelerating the company’s double-digit revenue growth.
In the past year, SAS has stepped up efforts to increase its visibility in the marketplace. The company began running television and radio ads, a first for the 25-year-old software giant. SAS also launched a $30 million branding campaign in 2000.
SAS is a world leader in eIntelligence software, enabling customers to turn raw data into knowledge. Software from SAS, the world’s largest privately held software company, is used at more than 35,000 business, government and university sites in 110 countries.