Selligent, the CRM and e-business software specialist, has made a number of new appointments to keep pace with the growth of its CRM solutions market. The Selligent CRM solutions are specially designed to be flexible enough to function over a broad range of cultural environments, and this has provided the basis for the company's increasing global recognition.
Christina Schiott Liaos is to take the role of Business Development Manager for the Nordic region, an area which is currently experiencing huge growth in CRM. Selligent is already doing business with two major Scandinavian companies (Alfa Laval and Bahco/Sandvik), so Christina Schiott Liaos will be looking to develop and expand these relationships to take advantage of the current favourable market conditions.
Alongside its European expansion, Selligent has also launched a subsidiary in Toronto. The Canadian CRM marketplace, although currently very small, is an area where great potential for growth is perceived, and the dual language culture makes it a natural focus for Selligent's to market its culturally flexible solutions.
Meanwhile, Selligent have reported 45% growth in their Southern European region, which is now under the charge of Michel Doric - formerly of Selligent France - as Vice President for the Southern Region.
"Last year showed strong growth in all areas of Selligent's business which is continuing through 2001. It indicated to us that customers are accepting the Selligent offer and turning away from high cost, difficult to implement CRM solutions that are not flexible enough to accommodate local freedom of operations while providing company-wide coherence. " said André Lejeune, CEO of Selligent. "Our penetration of the mid-range and top tier markets shows that the high functionality and low cost of ownership of Selligent systems is an attractive proposition for this market. This year, with our new Global & Local functionality, and recently announced Selligent Xi for Windows and Selligent.NET Xi products, we are in an even stronger position to capitalise on this growth potential."