Selligent, the European CRM vendor, has signed a partnership agreement with The Marketing Centre in Swansea to increase its presence in Wales, UK, and the English Midlands.
The Marketing Centre is one of South Wales’ main independent suppliers of sales and marketing software, specialising in providing solutions for business-to-business applications.
John Cooper, managing director of the Marketing Centre, said: “I am looking forward to working with Selligent. Its web and WAP options, combined with its multi-currency and multi-linguistic capabilities, throw up countless opportunities - especially for those businesses that want to develop or manage their CRM activities at a multi-national level.”
André Lejeune, CEO of Selligent, added: “We are very enthusiastic about this partnership. Wales and the Midlands are vital industrial and technological growth areas and the Marketing Centre is well placed to take Selligent’s solutions into this market place.”
Belgium-based Selligent helps companies throughout the complete customer lifecycle, from selection to retention. With 22,000 users, Selligent’s products and services have demonstrated their effectiveness in mid- to top- tier companies.
The Marketing Centre, based in Swansea, Wales, develops applications to help businesses and organisations manage their prospects, clients and marketing activities.