Seth Godin interview: Forget CRM; lead your customer tribe insteadby
Marketing guru and author Seth Godin talks with Dan Martin about CRM, social networks and how to set up and lead your own customer tribe.
- Be 'human' – "People don’t want to follow a committee. They want to follow a person. The most important thing to do is to be a person, to make a product that someone should buy because they want to not because you pushed it on them. To tell the truth. To be authentic. To be a human being and connect with people."
- You don’t have to have a big tribe to be successful – "Tribes don’t have to be very big to be effective. If you have 1,000 true fans, 1,000 people who will drive across the country to see you perform, 1,000 people who will tell their friends, that is enough to make an impact."
- Understand that not everyone wants to be in your tribe, and not everyone should be in your tribe – "One of the most difficult things to do as a small business person is to say ‘you’re not in’ and ‘you can’t do this’ because we want everyone to be our customer. But tribes, all of them, succeed because there are outsiders. You can’t have insiders if you don’t have outsiders."
Neil Davey is the managing editor of MyCustomer. An experienced business journalist and editor, Neil has worked on a variety of newspapers, magazines and websites over the past 20 years, including Internet Works, CXO magazine and Business Management. He joined MyCustomer in 2007.