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Seven must-use tools for social media marketers

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20th Oct 2015
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The number of people who have access to the internet was a little above 360 million by the end of the year 2000. Fast forward 15 years to the present, and the number has jumped to a whopping 3 billion. That accounts for more than 40% of the global population. With improved access to the internet the use of social media platforms is also on the rise. According to a recent GWI Social report, an average internet user owns 5-6 social media accounts.

With the number of social platforms consistently on the rise, using tools and apps to optimise your social media marketing efforts can give your business a strong competitive advantage. Here are seven such tools you should try.

1. DrumUp:  DrumUp is a content curation tool that discovers fresh content from across the internet and presents it to you on a single dashboard from where you can choose to share it across your Twitter, LinkedIn or Facebook accounts. It picks the content based on the keywords you input at the time of setting up your accounts. The keywords can be changed at any point in time according to your needs. Since it uses machine learning algorithms the content suggestions improve over time. You can schedule images, blog posts, articles and other content that you may want to create or share on these social media platforms months in advance.

2. Feedly: Feedly is an RSS reader which helps you discover new developments in your field of interest by aggregating content from authoritative blogs, news publications and websites which are trending in real-time. To choose the kind of content that you see in Feedly, you need to follow those specific blogs or websites which you are interested in. The sources can be changed to suit your preferences, ensuring that it gathers content that is relevant to your niche. Although it does not have a scheduling feature, the application allows you to share relevant content, one article at a time.

3. TweetDeck: TweetDeck is an invaluable Twitter management tool. It is free and simple to use, and it lets you view all the parameters of your Twitter account on a single screen. You can customize the set up of the entire application to view specific details of your account, which can include search items and even the Twitter home screen. The tool lets you schedule tweets and manage multiple accounts easily. You can also manage all Twitter functions through a single dashboard, however it is only available as a web app.

4. Mention: Mention helps you monitor the chatter about your your brand and service to keep track of how popular (or unpopular) you are with the general public. Monitoring online chatter helps you identify the areas where there is scope for improvement, which in turn will help you build your brand's reputation. Mention notifies you every time your brand name is used on social media, and leads you straight to the source so that you can interact with customers/prospects in real-time. Remember to accept appreciation with humility and criticism with respect, and slowly you will build credibility amongst your online audience. You can also use target keywords and subjects related to your niche to keep track of your competition.

5. IFTTT: If This Then That (IFTTT ) is a task automation application which is built around a very simple concept – if a certain event takes place, perform a certain task. Using the tool requires absolutely no background in programming languages as the events and tasks are given in the forms of tiles and icons. The tiles can be arranged to create “recipes” which are used to automate specific tasks. For instance, you can create a recipe to receive a reminder by email when an event on your Google Calender is a week away. The application also allows you to use public recipes that have been created by others and it gives you the freedom to tweak the parameters of the task.

6. Tweepi: Tweepi helps enhance your Twitter experience. Your Twitter account may have  inactive followers, unfollowers and other such issues which reduce your influence on Twitter. Tweepi has a variety of features like cleaning up unfollowers, inactive users, reciprocating follows, finding people who you should follow and streamlining the entire process of using Twitter as an online marketing platform. Although the tool is not free to use, it would prove to be very helpful for those who depend on the traffic they generate from Twitter.

7. Social Bro: A powerful Twitter management tool, Social Bro provides a plethora of functions which fall under four broad categories: analytics, management, engagement and targeting. The tool lets you do a host of things, such as identifying the best time to Tweet, analysing your Twitter competition, identifying supporters, analysing Tweets, and much more. It may take you a while to get used to some of the features, but once you do, you will see that the tool is extremely useful in building an online strategy. It is not available for free, but you may use the 15 day trial version to see if you like it.

Tejas Veeramani is a blogger at Godot Media, a leading eBook writing service, where he writes about topics like social media marketing and content marketing. 

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