South African financial group chooses Prime@Vantage
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ABSA, a leading South African financial services group, has chosen Prime@Vantage to build stronger customer relationships in the new digital and wireless economy.

Prime@Vantage was the only solution to integrate customer information seamlessly throughout the enterprise and manage a complex portfolio of communications channels – including traditional, online and wireless,” said Brendan O’Donnell, group general manager in charge of marketing.

“Financial market leaders such as ABSA have recognised the strategic importance of strong customer relationships in building sustainable competitive advantage in a crowded marketplace,” said Allen Swann, president of international operations for PrimeResponse. “We look forward to helping ABSA maintain their leading-edge.”

ABSA Group Limited is a South African financial services group with 72,000 shareholders, 34,000 staff members and six million customers. The company offers an array of integrated financial services through electronic and branch networks.

The solution will be supported locally by USKO Software & Services which has 800 IT specialists across Southern Africa, operating out of 13 sites from Cape Town to Mauritius.

Prime Response’s Prime@Vantage relationship marketing solution helps organisations analyse, plan, optimise, execute and track direct marketing initiatives. The company has offices in Cambridge MA, London UK, Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney.

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