Super-sticky site leapfrogs the sluggish WAP market
Share this content, the Internet directory, has announced that Info>>Fast, the new human information search system, is now available on its site.

Said Roger Fenton, chief executive of “The alliance with Info>>Fast takes straight into large proportions of the population that are not connected to the Internet now – leapfrogging a sluggish WAP market.”

Info>>Fast researchers work at five centres in the UK for all users, scanning up to 3,000 online databases not available to web surfers. In just two clicks, Just35 takes users to the sites that best match their requests – a choice of 30,000 reviews across the 35 most popular categories.

“It also makes a super-sticky website: we now have more to offer, more of the time across all our directory categories, putting a professional researcher at the instant service of all our users if they need it,” added Fenton.

Martin Kelly, managing director of Info>>Fast, believes the new service represents a revolutionary change to the way people interact with the Internet: “ and Info>>Fast is a great combination that means people can use the accuracy and independence of, backed by a true multi-media, interactive and one-to-one searching capability that puts the human touch back into to technology.”

Access to Info>>Fast from is simple: if the user wants more information, a single click on the “Still Not Found What You’re Looking For?” icon takes them straight to the Info>>Fast access page on the site.

Surfers can then request an Info>>Fast search and if they are happy with the results, pay a flat rate by secure credit card transaction, which can then be dispatched by e-mail, fax, post, or summarised as SMS text-messaging to a nominated mobile phone.

And if surfers prefer to talk with an Info>>Fast researcher on the move, they can call the research desk on a freephone number and offset the cost of their search against a PIN-protected, pre-paid account. was conceived by Roger Fenton to remove the ‘hit and miss’ nature of using a search engine. Categories span the arts, hobbies, leisure, shopping, property, jobs, fashion, news, sport, science and TV.

Info Fast attracted substantial private and European institutional investment earlier in the year at a £40m valuation, subsequently lifted by strategic partnerships. Its research centres are in Northampton and Marlborough, UK.

Info Fast


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