Telstra Retail Strengthens CRM Backbone
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Teradata secures contract to replace disparate systems with integrated data warehouse solution

DAYTON, Ohio -- Teradata, a division of NCR Corporation (NYSE: NCR), announced that it will provide an integrated Teradata® warehousing solution to Telstra Retail and Telstra OnAir, divisions of Telstra Corporation Limited, to enable an efficient customer relationship management (CRM) program and cut operating costs. The announcement follows another Teradata agreement with Telstra Wholesale, signed a few weeks ago, and strengthens Teradata's presence in the global telecommunications industry.

The Teradata platform will play a vital role in Telstra Retail's overall strategy to enhance customer relations and provide business intelligence for management and operational decision-making. Specifically, the Teradata warehouse will address the competitive markets for Telstra Retail products and Telestra OnAir.

"We're excited to strengthen our relationship with Telstra and to support them in meeting the challenges of competition in the domestic market. Our relationship with Telstra Retail and Telstra OnAir further enhances our capabilities in the telecommunications sector in Australia and globally," said Julian Beavis, Teradata division vice president.

The project will include the integration and migration of data from Telstra's existing management information systems to the Teradata warehouse and subsequent decommissioning of incumbent systems.

"The telecommunications industry is undergoing massive changes. Customers are now demanding more efficient services and full-featured products. Teradata technology will enable Telstra Retail to deliver the best mix of products and services to its millions of customers," said Beavis.

"Just as we at Teradata develop our technology and business solutions with our customers in mind, Telstra's implementation of an integrated data warehouse reflects the focus and importance of its customer-care strategy that seeks to deliver on clients' demands and requirements. We are pleased to be Telstra's partner in delivering the best customer care," added Beavis.

The new platform will enable a single-perspective, enterprise-wide view of the organization. It will query vast amounts of data quickly and provide information that will help Telstra management make critical business decisions. It is also expected to reduce costs in rolling out information architecture to the growing user base of Telstra Retail and Telstra OnAir.

Telstra Retail, a business division of Telstra Corporation Limited, caters to the telecommunications needs of consumers, including home users, small-office-home-office (SOHO) and small- and medium-sized enterprises.

As Telstra Retail anticipates growth among its users in voice, data and internet services, the Teradata platform will give it the flexibility and scalability to handle large volumes of data and transactions.

Teradata databases and data warehousing solutions are being used by many global telecommunications companies including SBC Communications, Sprint, BellSouth, Verizon, Vodafone, AT&T and France Telecom.

Teradata Australian customers include Australian Taxation Office, Centrelink, Commonwealth Bank of Australia, National Australia Bank, St. George Bank, Qantas Airways, Village Roadshow, Tattersals and Optus.

About Teradata Division
Teradata, a division of NCR Corporation, offers powerful analytical solutions that help businesses drive growth. Teradata solutions include the Teradata database, and analytical applications for customer relationship management, operations and financial management, business performance management and e-business. To learn more about Teradata Division and its solutions, go to

About NCR Corporation
NCR Corporation (NYSE: NCR) is a leader in providing Relationship Technology™ solutions to customers worldwide. NCR's Relationship Technology solutions include the Teradata® database and analytical applications such as customer relationship management (CRM) and demand chain management, store automation systems and automated teller machines (ATMs). The company's business solutions are built on the foundation of its long-established industry knowledge and consulting expertise, value-adding software, global customer support services, a complete line of consumable and media products, and leading edge hardware technology. NCR employs 32,900 in more than 100 countries, and is a component stock of the Standard & Poor's 500 Index. More information about NCR and its solutions may be found at

NCR and Teradata are trademarks or registered trademarks of NCR Corporation in the United States and other countries.


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