TietoEnator has appointed Helen Israelson as group brand director of corporate communications. She will report directly to Eric Österberg, senior vice president of corporate communications.
Israelson joined TietoEnator in 1995 and from the merger between Tieto and Enator in 1999, she has been vice president of communications at business area services.
She will immediately take over all responsibility for the corporate key market communication activities. These activities this year will mainly focus on building the TietoEnator brand in co-operation with the Finnish-based advertising agency Hasan & Partners which will act as TietoEnator’s chosen partner in this process.
Hasan & Partners is Finland’s second largest agency and known as one of the most creative in the Nordic countries. The agency has handled several launches of Swedish companies in the Finnish market.
“The TietoEnator corporate brand will constitute one of our most important assets, said senior vice president Eric Österberg. “Hasan & Partners have a good understanding of all the Nordic markets and experience on working with companies like Ikea, Fazer, Arla, Telia and StoraEnso that operate on several markets.”