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Prime Response has announced the appointment of their new VP of alliances, Tony O'Donnell, who will be involved in developing strategic partnerships within key market and geographic sectors.

Allan Swann, senior VP of international operations at Prime Response, was enthusiastic about O'Donnell joining the company, stating: "His skills combing a high level of business acumen with excellent IT knowledge, including the major players within it. Tony will be in charge of developing the global alliance strategy at Prime Response in order to maximise the potential of our new and existing partners."

O'Donnell's previous post was at Sequent Computer Systems, where he was European Alliances Director, during which time he is alleged to have delivered over $25 million of new business revenue. He has also worked for Data General and Hewlett Packard in sales and technical divisions

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