UKGeneral Medical Council chooses Apropos and Parity
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Apropos and Parity have teamed up to develop a multimedia call center for the General Medical Council in the UK.

Parity Solutions, the eBusiness solutions division of Parity Group, has joined Apropos’ global alliance program, and is building a practice unit around Apropos’ eBusiness portfolio of multimedia software.

The first contract to be awarded under this partnership is to develop a world-class contact center for the General Medical Council (GMC), the statutory body that licenses doctors to practice in the UK.

The GMC’s registration directorate is undertaking a radical change in its business processes, and the center will allow customers to contact the service, day or night, from around the world. The center is the latest phase of a multimillion dollar project to develop an integrated registration system for all doctors practicing or wishing to practice in the UK.

Neil Berry, director of business development for Apropos, said: “Apropos’ multimedia solution for eBusiness, when offered through Parity’s CRM practice, combines for a comprehensive offering for companies that want to maximize customer relationships while managing expenditure and control.”

Commenting on the strategic partnership, Keith Jennings, managing director of Parity, said, “We believe that Apropos’ solution is the best customer interaction management suite on the market today.”

On the GMC contract he added, “This project for the GMC is an area of important development for Parity Solutions and our strategic partnership program.”

Apropos’ solution provides fully integrated multimedia capabilities that enable contact center agents to effectively manage various types of customer interactions – e-mail, web chat, web callback, and voice – in a single multimedia queue. This enterprise-class solution is designed specifically for the needs of brick-and-mortar companies, as well as emerging dot.coms. Using business-rules driven prioritization and escalation for each interaction, companies can manage each interaction uniquely, based on the value of each interaction to the business.


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