Consumers rank Kenshoo and Google Adwords as the web’s leading search advertising platforms, according to data from a crowdsourcing report by G2 Crowd.
Based on user reviews via G2 Crowd’s software review engine, Kenshoo’s Editor platform delivers the highest level of customer satisfaction among users, with Google Adwords following closely in its footsteps.
The Grid report ranks the top ten search advertising solutions or search engine marketing (SEM) tools available on the web based on customer satisfaction and market presence from social and public data.
Its leaders in the field are ranked as Kenshoo, followed by Google Adwords, Marin Software and DoubleClick for Advertisers, while Raven Tools is also mentioned as a ‘high performer’ (those search advertising tools with high customer satisfaction levels but smaller market share than ‘leaders’).
Across all search advertising platforms, reviewers reported the product they use meets their requirements at an average rate of 79%, and on average reviewers said they were 74% likely to recommend the product they use.
Global spending on search advertising burgeoned in 2014, with an estimated $55.7 billion spent on SEM across the year, a 6% increase on 2013. With total internet ad spend projected as being $121 billion and total global advertising around $537 billion, the SEM section of the advertising industry represents over 10% of its overall spending.
Google Adwords is the overwhelming market leader, with a recent report from PwC stating that Google generated $37 billion in revenue from “Google Websites”—a collection that also includes YouTube and Gmail, but is mostly Google search—representing 20% annual growth.
However, Kenshoo’s position as G2 Crowd’s leader in customer satisfaction will please the Tel Aviv-based company, which is one of the jewels in the crown of Isreal’s thriving tech sector, referred to by some as Silicon Wadi.
The company is in the process of weighing up an IPO on the US stock exchange having been valued at $750m last year, and recently acquired Adquant, an Israeli social media advertising company, to branch out into the rapidly evolving social media advertising market, where expenditure on all formats served to internet-connected devices is expected to have totalled £7.25 billion ($11.33 billion) in 2014.
Chris is Editor of MyCustomer. He is a practiced editor, having worked as a copywriter for creative agency, Stranger Collective from 2009 to 2011 and subsequently as a journalist covering technology, marketing and customer service from 2011-2014 as editor of Business Cloud News. He joined MyCustomer in 2014.