Utilities gain a market edge plus high-powered CRM

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Cap Gemini Ernst & Young (CGEY) has opened MarketEdge accelerated solutions centers in Chicago and Dallas for the energy and utility industries.

Through sharing knowledge with CGEY’s specialists, energy and utility marketers will get a running start – and enhance their customer relationships.

“In today’s deregulating energy market, companies are faced with the potentially conflicting challenges of regulatory compliance and competition in the area of customer relationships,” said vice president Bob Welch. “How companies interact with the customer, and with the other market participants who share that customer, has become critical in the restructured marketplace.”

Through the service offerings, energy and utility retailers, generators, aggregators and distributors can look at the customer challenge and design efficient growth platforms.

“We deliver solutions based on first-hand experience accumulated through our work with some of the most powerful energy and utility companies in the world,” added Welch. “We cover the entire scope – from assistance in getting their arms around the landscape of the current market to a new, innovative CRM infrastructure.”

CGEY is the business advisor for Enporion, an open global procurement exchange for the energy industry formed in August by a group of North American utilities, including Allegheny Energy, New Century Energies, Minnesota Power, Northern States Power and PPL.

“We provide a concentrated knowledge pool to help companies as new rules change the way energy and utility companies generate wealth and build customer relationships,” commented Welch.

Cap Gemini Ernst &Young provides total solutions for customer and supplier relations through its centers across North America, Europe, and Asia Pacific regions. There, specialists provide a supportive environment in which companies can refine, develop and deploy new business solutions faster and better.

The company offers management and IT consulting services, systems integration, and technology development, design and outsourcing capabilities on a global scale to help traditional businesses and dot coms implement growth strategies and leverage technology. The organization employs 56,000 people worldwide.

Cap Gemini Ernst &Young

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