Video Arts expands into e-learning market with acquisition

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Video Arts has acquired the business of Learning Pack Ltd, an e-learning venture based at Salford University to extend its tailor-made training programmes.

John Lowe managing director of Video Arts said: “As there is now greater demand for e-learning programmes we are now able to offer exact solutions. As part of this acquisition we will also be able to commission specific research projects."

Programmes can be specifically designed to match the needs of an organisation. Using memorable and engaging content, Video Arts has combined the highest standards of entertainment with the maximum training impact.

According to NOP research recently commissioned by Video Arts, 57% of companies not currently using e-learning said that they would be likely adopt a tailored e-learning package within the next two years.

The research also reveals that finance and retail sectors are the greatest users of e-learning, with the public sector trailing behind despite 70% of its employees having access to a PC.

Learning Pack was an e-learning business developed from the award-winning Gemisis programme and close collaborations between the two ventures continues. Based in Manchester, Gemisis is a £15 million collaborative research and development initiative involving NTL, University of Salford, ICL, and the cities of Manchester and Salford.

About Video Arts
The company was established in 1972 by a small group of television professionals, including John Cleese. In January 2000, it was the subject of a management buy-out headed by John Lowe and funded through Dresdner Kleinwort Benson.
Video Arts provides a comprehensive library of training resources, involving actors such as John Cleese, Dawn French, Hugh Laurie and Jennifer Saunders. Today its titles are used daily by 100,000 organisations across 50 countries. Between them they have won over 200 major international awards for excellence.

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