Why is marketing moving from art to science?

MyCustomer caught up with Brandon Hartness, Marketing Cloud Evangelist of Adobe at the vendor's recent European Summit. Here, he explains how marketing technology is facilitating and optimising the consumer lifecycle.

Questions:

00.07 - Adobe built its reputation on creative solutions. What was the catalyst to start investing in marketing tools such as Omniture?

01.05 - Why has marketing automation become such a keenly contested market over the last two years or so?

01.57 - With content marketing such a huge marketing discipline, how do the Adobe Creative Cloud and Adobe Marketing Cloud dovetail?

03.46 - Why has marketing shifted in emphasis from art to science in recent years?

04.21 - What is the role of Adobe Marketing Cloud in facilitating and optimising the consumer lifecycle?

05.05 - There are numerous Marketing Clouds on the market. What sets Adobe's apart from the competition?