Marketing

Data

10th Jun 2019

How Agile working benefits customer insight teams

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Magnifying glass

Personalisation

28th Mar 2019

How to use AI for personalised prices

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Artificial intelligence

20th Mar 2019

5 AI & machine learning CRM take outs from SXSW

by

Data

13th Mar 2019

Infographic: 5 personalisation best practices

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Personalisation

Single customer view

6th Mar 2019

Single customer view: Challenges & obstacles

by

Strategy

28th Feb 2019

Why are few CMOs given command of CX?

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Future

Marketing measurement

21st Feb 2019

How to measure marketing performance

by

Nicholas Watkis

Data

21st Feb 2019

Preparing your data flows for a no-deal Brexit

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Lock key data privacy

Customer experience management

4th Feb 2019

CX strategy: 5 ways to develop CX-centric DNA

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Analytics

4th Feb 2019

Do you know your customer or your spreadsheets?

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Marketing measurement

18th Feb 2019

Taking a zero-based approach to marketing

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Strategy

4th Feb 2019

Marketers want control of CX: Should they have it?

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Marketing CX fist

Advertising

31st Jan 2019

Facebook needs to stop checking its own homework

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Strategy

30th Jan 2019

Infographic: 7 stages of B2B decision-making

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Thinking question

Data

22nd Jan 2019

What does £44m Google fine mean for marketers?

by

Google fine

Chatbots

22nd Jan 2019

4 trends for experience-driven marketing in 2019

by

Technology

24th Oct 2018

Sponsored

When artificial intelligence and emotion collide

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Emotional robot

Marketing measurement

17th Jan 2019

Start 2019 with a marketing audit & metric review

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Nicholas Watkis

Technology

18th Jan 2019

Sponsored

10 developments we can expect from AI

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ai hub 2

Data

14th Oct 2022

What Moneyball teaches us about customer metrics

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Baseball

Strategy

29th Jan 2019

Prosumers: The secret to modern relationships?

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Secret

Strategy

16th Jan 2019

Brand experience: What is it? Who's doing it well?

by

Laurence Parkes

Heartprint

Strategy

7th Jan 2019

Four major marketing trends set to dominate 2019

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Crystal ball

Strategy

15th Jan 2019

Why buying scenarios should be in your 2019 plans

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Cash money

Employee engagement

5th Dec 2018

Are your staff a cost or an asset?

by

Nicholas Watkis

Customer Data Platforms

4th Dec 2018

How to use CDPs to prevent customer churn

by

Guest Contributor

Strategy

3rd Dec 2018

What were the key marketing trends of 2018?

by

Pandora's box

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